Client: Tipsy 
Project: Full menu redesign and print production

The Backstory

Tipsy is a starting‑out lounge, a high‑traffic lounge in a competitive nightlife district. Their old menus were laminated cardstock: stained, curled, and frankly, a little embarrassing. Customers would wave down waiters to ask what was actually available.

The Challenge

The team needed:

• Spill‑resistant menus that still felt premium.

•  Menu (Tipsy drinks) with consistent branding.

• A midnight launch – meaning delivery at 10 AM for a 6 PM event that same day.

• Low minimum order (150 of each), because menus change seasonally.

The Valid8 Solution

We recommended a layered approach:

Cover: 400gsm card with soft‑touch lamination + debossed “MENU” headline.
Inside pages: 250gsm silk art paper with aqueous coating – repels water, wine, and oil.
Binding: Rust‑proof wire‑O (lies flat, no cracked spines).
Size: A5 portrait – fits one hand, easy for candlelit tables.

We also split the artwork into two distinct colour zones:

• Tipsy → deep indigo + copper metallic accents.